Historically we’ve only done inbound marketing (SEO, etc), with the exception being the fact that we had a booth at Stripe Sessions 2 years in a row.
At Sessions, we were surprised at the number of people who had no idea that Stunning existed, so part of our growth experiment is going to be to try and identify industries/potential customers who would get the most out of Stunning, and to reach out to them directly.
This week, we’re kicking off something that we’ve never done before… cold emails. Based on a referral from a friend and doing our own research, we picked a company to work with. We’ve been chatting with them and doing calls as they set everything up, and now we’re going to run a test for 6 months and see how that goes. One of the things that they pointed out was that in order to really move the needle with cold email, our offer has to be really compelling. So we did some thinking and made an offer for these cold emails that we’ve never done before.
We’ll see how that goes!
Unrelatedly, I also made a fun website to express the exasperation that I feel towards Apple for the limited watch faces that they offer on the Apple Watch after 9+ years: thirdpartywatchfaces.com
Of course, the footer links to Stunning.