Cold emails, warm leads.

Ok, I’ve been bouncing around the West coast for a few weeks, but now things are settling back down. In the meantime, our cold emails have been going out and we’ve been getting some good responses. We’ve sent about 2000 emails so far. Some of the leads that we’ve emailed want us to check back in. We’ll see if they convert to paying customers down the line. From what I understand, these things take time and we’re going to refine the process over the next 5 months. Our targeting was a little off, but we have fine-tuned that now, I think.

In the meantime I have some calls next week. One with a potential new customer that has a burning failed payments problem, and one with a large potential partner who could bring us a lot of new customers. I’m tentatively excited about both.

Oh, and last week I finally emailed all of our customers about our affiliate program. Some of them signed up immediately, and there’s been a trickle since then.

Good stuff.