So far, we have a good number of warm leads from the cold emails we’ve sent. We’re working through the followups. I even have a call next week with a company that uses a competitor and is possibly looking to switch.
One of the things that I did not expect about cold email is the tiny number of companies who turn the emails around on us. I think I mentioned the one who wanted me to go on their podcast in exchange for hearing my pitch. This week, I got one where they wanted to do a double-header call where I pitch them for 30 mins and they pitch me for 30 mins.
I would possibly have entertained both of those things, but neither of those emails actually expressed any interest in using Stunning. With my limited free time, I feel like that would be a waste of my time. Over the past 12 years I’ve found that good Stunning customers are not the ones that I have to work too hard to convince. It’s the ones who have a burning failed payments issue and need someone to help them fix it now.
I have more important things to focus on at the moment, like the partnership that we are currently working on.
So far it’s been good. There is a lot of integration code to write between our two companies, but we are working through it. We’re excited and they’re excited, which is a great thing to have from a partnership.
I’m also continuing to figure out what our full homepage redesign will include, jotting down ideas and looking at other marketing sites for inspiration. More on that soon!