Recently, we ended up cold emailing someone who uses Stripe and also offers a complementary service to ours. We’re going to have a call and discuss ways that we could work together that might help both of us. That got my gears turning, because there are companies out there who I’d love to partner with that I’ve historically had issues with reaching.
Cold email may turn out to be an interesting way to reach out to the right people at those companies. And it would give us leverage, because if we can convince a partner to recommend us, they’ll recommend us to their customers and they’ll basically be sending us warm leads. I was previously only thinking about cold email in terms of reaching out directly to people who I think would be a good fit for Stunning. We’ll see how this new angle works!